Some say loyalty in the workplace is outdated. I disagree.
Employer loyalty doesn’t mean you’re indispensible; however, your performance should determine your longevity, even during these economically challenging times. In less extreme circumstances, though, good employers generally extend loyalty to their reciprocating employees.
Employees develop an inherent sense of loyalty and satisfaction by becoming part of a larger entity. Their personal performance impacts the company’s success or even survival. That’s why loyal employees think beyond their job description and take pride in their work to accomplish personal and company goals. A loyal employee is satisfied solely by a job well done.
Customers may also cultivate a sense of loyalty. Though customer loyalty is branded as old-fashioned, our clients appreciate value and widely promote our services to their associates. A company’s customers can and should become its most vibrant sales force.
I envision a flow of loyalty extending from employer to employee to customer. Becoming part of that loyalty stream makes challenging days easier and good ones even better.
